their popularity spread over the years largely because of the ability of fans to embed these youtube music videos on their own sites and blogs.. however all that has changed, cos the latest video on youtube is not embeddable! because the record label EMI does'nt want it embeddable!
after obvious fan uproar, the band's lead singer Damian Kulash wrote a letter to the fans(read here) including a Vimeo video, that is infact embeddable. (see below)
Ok Go's new music video
OK Go - This Too Shall Pass from OK Go on Vimeo.
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