basically you install the app(not available to the public yet :( ) on your system, and then it can apparently recognize images on the printed page and display the corresponding "rich media"(to use a really retro term).. whats really cool is that it can orient the content to the angle of the book!
just see the video, its way cooler than i make it sound :doh:
the guys at Metaio have created this prototype of something really interesting. :) more videos at their site
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